Outdoor Marketing Agency Rebrand
Project Goal:
Visualize rygr’s brand in a way that inspires audiences and accurately generates awareness of who, what and how rygr is unique in the communications agency space.
Client
rygr
Deliverables
Brand Guidelines, Homepage Buildout, Social Media Ads, Apparel Mockups
After becoming well acquainted with rygr’s brand house and the industry landscape, I began creative exploration.
This design process began with research & defining what unique qualities set the brand apart. For a small, specialized agency like rygr, I chose words like nimble, rangy, and collaborative to describe the brand experience and guide visual language - AKA our conceptual “North Stars.”
